Cookie Policy
How we use cookies and similar technologies on our website.
Last updated: 16 September 2026
1. What Are Cookies?
Cookies are small text files that are placed on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently, provide a better browsing experience, and give website owners useful information about how their site is being used.
Cookies may be "persistent" (remaining on your device until they expire or are deleted) or "session" cookies (deleted when you close your browser).
2. How We Use Cookies
We use cookies and similar tracking technologies for the following purposes:
- Ensuring our website functions correctly.
- Remembering your preferences and settings.
- Understanding how visitors use our website so we can improve it.
- Measuring the effectiveness of our marketing campaigns.
- Providing live chat support functionality.
3. Types of Cookies We Use
3.1 Essential Cookies
These cookies are necessary for the website to function and cannot be switched off. They are usually set in response to actions you take, such as setting your privacy preferences, logging in, or filling in forms.
| Cookie Name | Purpose | Duration |
|---|---|---|
| wordpress_sec_* | WordPress authentication and security | Session |
| wordpress_logged_in_* | Identifies logged-in users | Session |
| wp_lang | Stores language preference | Session |
| cookie_consent | Stores your cookie consent preferences | 1 year |
3.2 Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This helps us improve the website for future visitors.
| Cookie Name | Purpose | Duration |
|---|---|---|
| _ga | Google Analytics – Distinguishes unique users by assigning a randomly generated number | 2 years |
| _ga_* | Google Analytics 4 – Maintains session state | 2 years |
| _gid | Google Analytics – Distinguishes unique users | 24 hours |
| _gat | Google Analytics – Throttles request rate | 1 minute |
For more information, see Google's Privacy Policy and Google Analytics Opt-out Browser Add-on.
3.3 Marketing Cookies
These cookies are used to track visitors across websites to display relevant advertisements and measure the effectiveness of advertising campaigns.
| Cookie Name | Purpose | Duration |
|---|---|---|
| _fbp | Meta (Facebook) Pixel – Identifies browsers for advertising and site analytics | 3 months |
| _fbc | Meta (Facebook) Pixel – Stores last visit information for ad attribution | 2 years |
| fr | Meta (Facebook) – Delivers, measures, and improves the relevancy of ads | 3 months |
For more information, see Meta's Privacy Policy.
3.4 Functional Cookies
These cookies enable enhanced functionality and personalisation, such as live chat and video playback. They may be set by us or by third-party providers whose services we have added to our pages.
| Cookie Name | Purpose | Duration |
|---|---|---|
| Chat widget cookies | Stores chat session data, user preferences, and conversation history for live chat functionality | Varies (session to 1 year) |
4. Cookie Consent
When you first visit our website, you will be presented with a cookie consent banner allowing you to accept or reject non-essential cookies. You can change your preferences at any time.
Essential cookies cannot be disabled as they are required for the website to function. Analytics, marketing, and functional cookies are only set after you have given your consent.
5. How to Manage Cookies
You can control and manage cookies in several ways:
5.1 Browser Settings
Most browsers allow you to manage cookies through their settings. Below are links to cookie management instructions for popular browsers:
5.2 Opt-Out Tools
- Google Analytics: Install the Google Analytics Opt-out Browser Add-on.
- Meta (Facebook): Adjust your Facebook Ad Preferences.
- General opt-out: Visit Your Online Choices to manage advertising cookies from multiple providers.
Please note that disabling cookies may affect the functionality of our website and your browsing experience.
6. Third-Party Cookies
Some cookies on our website are set by third-party services that appear on our pages. We do not control these cookies. The third parties include:
- Google (Analytics, Ads) – How Google uses cookies
- Meta (Facebook) – Facebook Cookie Policy
7. Changes to This Cookie Policy
We may update this cookie policy from time to time to reflect changes in the cookies we use or for other operational, legal, or regulatory reasons. Please revisit this page regularly to stay informed about our use of cookies.
8. Contact Us
If you have any questions about our use of cookies, please contact us:
- Email: info@vioscale.co.uk
- Phone: +44 7438 112197
- Address: Vioscale Technologies Ltd, Homington Avenue, Coate, Swindon, Wiltshire, SN3 6AA
For more information about how we handle your personal data, please see our Privacy Policy.